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Legal

Privacy Policy

Last updated: April 8, 2026

Introduction

OPTES ("we", "us", "our", or "Company"), the maker of NOVA, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you use our website, products, and services.

Information We Collect

Personal Information

When you interact with NOVA, we collect information you provide directly, including:

  • Name and email address (waitlist signup)
  • Role and referral information
  • Communications and feedback you send us
  • Survey responses about your interests and preferences

Device and Usage Information

We collect information about your device and how you interact with our services:

  • IP address and browser information
  • Pages visited on our website
  • Referral source

Biometric and Sleep Data

Nova One collects biometric data for functionality and personalization:

  • Heart rate and heart rate variability
  • Skin temperature
  • Movement and motion data
  • Sleep stage detection and duration
  • Breathing patterns and respiratory rate

Privacy-First Design: All biometric data is processed and stored on the device. Your sensitive health data never leaves your Nova One headband. We do not transmit raw biometric data to our servers.

How We Use Your Information

We use collected information to:

  • Deliver, maintain, and improve Nova One and related services
  • Personalize your experience and provide adaptive learning algorithms
  • Process transactions and send related information
  • Respond to your inquiries and provide customer support
  • Send marketing and promotional communications (with your consent)
  • Analyze usage patterns and improve our products
  • Comply with legal obligations and enforce our terms
  • Detect fraud and prevent abuse

Data Sharing

OPTES does not sell your personal information to third parties. We may share information only in these circumstances:

  • With service providers who assist in our operations (subject to confidentiality agreements)
  • When required by law or legal process
  • To protect the rights, privacy, safety, or property of NOVA and others
  • In connection with a merger, acquisition, or asset sale
  • With your explicit consent

On-Device Processing (Privacy-First)

NOVA's privacy-first architecture means:

  • All AI/ML processing happens on your device, not in the cloud
  • Biometric data is analyzed locally and never transmitted to servers
  • Your headband learns your patterns without exposing raw health data
  • You maintain complete control over your data

Cookies and Tracking

Our website does not use cookies. We collect basic page view analytics (page visited, referral source, IP address) to understand how visitors use our site. This data is stored securely and is not shared with third-party advertising networks.

Data Security

We implement security measures to protect your information:

  • Encryption of data in transit (SSL/TLS)
  • Access controls and authentication for administrative systems
  • Secure infrastructure via Cloudflare

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

Your Rights

Depending on your location, you may have rights regarding your information:

  • Right to access your personal data
  • Right to correct inaccurate information
  • Right to delete your data (with exceptions)
  • Right to restrict processing
  • Right to data portability
  • Right to withdraw consent
  • Right to opt-out of marketing communications

To exercise these rights, contact us with "Privacy Request" in the subject line.

Children's Privacy

Nova One and NOVA services are not intended for individuals under 13 years of age. We do not knowingly collect information from children under 13. If we become aware of such collection, we will take steps to delete such information and terminate the child's account.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact us:

OPTES
Denver, CO
Contact us